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Honda Marine North America Receives Fourth Consecutive NMMA CSI Award
Honda Marine North America has received the NMMA CSI Recognition Award for Excellence in Customer Satisfaction for the 2007 programme year. Presented by the National Marine Manufacturers Association (NMMA), this marks the fourth consecutive year that Honda Marine has secured the honour. NMMA President Thom Dammrich will present the award during a special ceremony at the forthcoming International Boat Builder's Exhibition (IBEX) show in Miami. The Customer Satisfaction Index (CSI) Award recognizes companies that actively measure customer satisfaction to pursue continuous improvement. Recipients have achieved and maintained an independently measured standard of 90 percent or higher in customer satisfaction during the past year, based on customer surveys. Honda Marine's outboard engines were recognized for their performance, fuel-efficiency, reliability and quietness-at-cruise - evaluating criteria important to consumers. "Year after year, Honda Marine customers recognize our dealers for their exceptional customer service," said John Fulcher, senior manager, Honda Marine North America. "Receiving this honour for the fourth consecutive year illustrates Honda's and our dealers' continued commitment to an outstanding customer experience." NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the programme's inception, more than 450 000 surveys have been sent out to new boat and engine customers, allowing participating manufacturers to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The programme currently has 103 boat and engine brands participating. 
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